In the world of digital marketing, Canva has become somewhat of a buzzword. Anyone from social media managers to small business owners have been using the free online design tool to create eye-catching graphics, social media images and web banners to name a few. Whatever marketing image you need, guaranteed it can be made on...
Author: Trilogy Solutions
Email Marketing: 8 Reasons Why it’s Important for your Small Business
Email is nothing new, in fact it’s probably one of the oldest forms of digital communication out there. And thanks to email, we can reach people on the other side of the world in a matter of seconds. When it comes to marketing, email plays a huge role in creating lasting, rewarding relationships between small...
The Future of Web Hosting
Web hosting is constantly changing to keep up with the growing needs of businesses and the technology that we see out there today. A website that is easy to find and easy to navigate are two of the most important things to consider, but there are also a few shifts to the future of web...
UX Trends in 2022
Staying on top of design trends directly impacts the engagement of your audience with your company; it really is all about the user’s experience! As technology evolves, design trends evolve as well. For 2022, here are some of the top UX trends to consider for your small business. 1) Personalized experience We now live in...
The Basics of Digital Marketing
The Basics of Digital Marketing Marketing opportunities for small businesses have come a long way in recent years, with a huge shift in towards digital marketing, almost exclusively, as a way to connect with consumers. Because consumers are spending more and more time online, businesses are now shifting their marketing efforts to include various forms...
The 10 Best Graphic Design Tips for Your Business
The 10 Best Graphic Design Tips for Your Business We live in a visual world, one where bold, eye-catching graphics are all around us. We see them on social media, online and in print, but being a graphic designer is more than just creating a stunning image. It’s about hearing an idea and turning it...
Is HTTPS Worth Having?
Is HTTPS Worth Having? It’s no secret that website security is more important now than ever before. With the number of cyber security attacks and hacking attempts on the rise, it is vital to make sure your business’ website is safeguarded against potential threats. As a small, online-based business ourselves, we know the importance of...
The Importance of Branding
The Importance of Branding Your brand is one of the most important parts of your company. It showcases your tone, style, and gives your consumers an experience that helps distinguish your services or products from a competitor’s. In short: people will remember your company by its brand, so it’s worth investing time and energy in...
SEO 101: What it is, how it works and why it’s important for your small business
SEO 101: What it is, how it works and why it’s important for your small business It might sound like just another boring techie acronym, but the reality is that SEO is an essential marketing tool and a crucial part of your small business’ digital marketing strategy. If you think about the fact that 90%...
Create a Content Strategy in 8 Simple Steps
Create a Content Strategy in 8 Simple Steps Creating quality content for your business is important, but what will set you up for ongoing success is having a solid content strategy in place. A content strategy allows you to recognize your needs as a business and create specific content goals based on those needs. Many...