Web hosting is constantly changing to keep up with the growing needs of businesses and the technology that we see out there today. A website that is easy to find and easy to navigate are two of the most important things to consider, but there are also a few shifts to the future of web...
Author: Trilogy Solutions
UX Trends in 2022
Staying on top of design trends directly impacts the engagement of your audience with your company; it really is all about the user’s experience! As technology evolves, design trends evolve as well. For 2022, here are some of the top UX trends to consider for your small business. 1) Personalized experience We now live in...
The Basics of Digital Marketing
The Basics of Digital Marketing Marketing opportunities for small businesses have come a long way in recent years, with a huge shift in towards digital marketing, almost exclusively, as a way to connect with consumers. Because consumers are spending more and more time online, businesses are now shifting their marketing efforts to include various forms...
The 10 Best Graphic Design Tips for Your Business
The 10 Best Graphic Design Tips for Your Business We live in a visual world, one where bold, eye-catching graphics are all around us. We see them on social media, online and in print, but being a graphic designer is more than just creating a stunning image. It’s about hearing an idea and turning it...
Is HTTPS Worth Having?
Is HTTPS Worth Having? It’s no secret that website security is more important now than ever before. With the number of cyber security attacks and hacking attempts on the rise, it is vital to make sure your business’ website is safeguarded against potential threats. As a small, online-based business ourselves, we know the importance of...
The Importance of Branding
The Importance of Branding Your brand is one of the most important parts of your company. It showcases your tone, style, and gives your consumers an experience that helps distinguish your services or products from a competitor’s. In short: people will remember your company by its brand, so it’s worth investing time and energy in...
SEO 101: What it is, how it works and why it’s important for your small business
SEO 101: What it is, how it works and why it’s important for your small business It might sound like just another boring techie acronym, but the reality is that SEO is an essential marketing tool and a crucial part of your small business’ digital marketing strategy. If you think about the fact that 90%...
Create a Content Strategy in 8 Simple Steps
Create a Content Strategy in 8 Simple Steps Creating quality content for your business is important, but what will set you up for ongoing success is having a solid content strategy in place. A content strategy allows you to recognize your needs as a business and create specific content goals based on those needs. Many...
Increasing your Social Media Impact: 8 Tips for Small Businesses
Increasing your Social Media Impact: 8 Tips for Small Businesses Growing your business online through social media platforms can lead to success, especially for small businesses looking to reach a significant customer base. Start by reflecting on the impact social media is currently having on your company: Are you achieving your goals? Are there areas...
10 Reasons Your Business Needs a Website
10 Reasons Your Business Needs a Website Now more than ever people are going online for all their needs for everything from doing their every day grocery shopping to searching for the latest beauty trends. So, what does this mean for the average local business? It means your online presence needs to be strong enough...