UX Trends in 2022
Staying on top of design trends directly impacts the engagement of your audience with your company; it really is all about the user’s experience! As technology evolves, design trends evolve as well. For 2022, here are some of the top UX trends to consider for your small business.
1) Personalized experience
We now live in a world where everything is personalized. With companies collecting more data from their customers than ever before, personalized experiences are becoming a regular part of UX design. Most customers are aware of targeted ads and personalization to promote a company’s products, but the key change to consider for this year is to create a personalized experience that communicates to people on a personal level and sparks an emotional response.
2) Dark mode
White backgrounds are a thing of the past and dark mode is in. Dark mode is when your interface uses a predominantly dark colour palette. Dark mode has been available across many platforms for years; programs like Apple, YouTube and Google settings allow you to conveniently switch to dark mode, but now companies are opting to change their websites and social media platforms to dark mode as well. Some website platforms allow companies to switch to dark mode easily, but others might need a web development company in Vancouver to help out (like Trilogy Solutions!). The benefits we are hearing from customers is that the dark interface is elegant, easy-to-read, and can even reduce stress!
3) Data visualization
Data visualization is an invaluable part of the user experience in that it improves the user’s interaction with your platform. As your company evolves, so should your aesthetic! A big way to improve the interaction with your products is to make sure that you have a trendy aesthetic that keeps users coming back for more. Check out graphic design firms in Vancouver to level up your game for 2022.
4) Gaming experience
Gaming is a dominant industry, and in 2022 companies are realizing that building gaming-like aspects into their website design is a way to actively engage their customers. This new trend is capturing the user’s attention by making their space more entertaining and this helps grab and keep a customer’s attention in a fast-paced environment online.
5) Responsive designs
Screen sizes for devices are constantly changing each year, and UX designers have to keep up with this to ensure that their designs will work properly in that format and ratio. One key way to achieve this is using responsive design; this sets up a fluid user interface that can adjust to fit any screen and stay consistent across all devices. Concentrating your efforts on your website viewed from a computer screen is a thing of the past. More and more consumers are using their cellphones to look up products out of convenience and in 2022, it is important for companies to make sure their best version of their design works across all platforms. If you need an updated design or want to make sure that your current design works across all platforms, check out graphic designers in Vancouver, BC!
Reviewing the UX trends as the years pass and staying up to date is a great way to make sure that you are reaching your audience and staying relevant in the fast-paced world of technology. Making small tweaks to the look and usability of your website and social media accounts to reflect the current trends is a great place to start. If you’ve read through the trends and still don’t know how to make these changes a reality, reach out to us, we are happy to help!