The Basics of Digital Marketing

The Basics of Digital Marketing

Marketing opportunities for small businesses have come a long way in recent years, with a huge shift in towards digital marketing, almost exclusively, as a way to connect with consumers. Because consumers are spending more and more time online, businesses are now shifting their marketing efforts to include various forms of digital marketing in the core of their marketing strategies.

Think about the last time you went to research a product or a service; where did you look first? A safe bet would be that you used an online search engine or looked up the product on your most-used social media accounts. Consumers now expect and rely on digital marketing to learn about brands and their products. To increase your brand awareness, you’ll want to look at your website, your social media presence, and your digital ad strategy to make sure that your marketing efforts are meeting your current goals as a small business.

What are the main types of digital marketing?

Digital marketing is constantly changing and has endless possibilities. Here are a few of the key initiatives to consider that will have the biggest impact on your small business:

1. Search Engine Optimization (SEO)

As you build your online presence with a website or blog, you’ll want to focus on your company’s SEO to increase the amount of traffic your website receives organically. SEO is a powerful marketing strategy because it allows your website to rank higher in search engine results, which directly impacts how many people are accessing your website when looking up a product or service. Look up SEO services in Vancouver, like Trilogy Solutions, to find out how our specialists can help level up your SEO.

2. Social Media Marketing (SMM)

Social media marketing allows your business to share what you’re all about, while simultaneously building your brand awareness, connecting with customers and driving traffic to your website. Social media platforms are a great way to promote your brand and create leads for your small business.

Don’t know where to start to build a strong social media presence for your business? Trilogy Solutions has Social Media Management Packages with pricing options that you can check out to make the most of your digital marketing budget. Our social media experts work with you to build a strong social media presence and maintain full transparency so you can see how our efforts are directly improving your online revenue.

3. Sponsored Content

Consumers are spending increasing amounts of time on social media channels, such as Instagram. One of the most popular methods of sponsored content right now is sponsoring an influencer to promote your product using posts and videos on their social media accounts. This method can have a huge impact on influencing a buyer to make a purchase.

4. Affiliate Marketing

In this form of digital marketing, you can work together with another brand to promote products. One of the recent trends and examples of this is influencer marketing campaigns on Instagram or Facebook. Sharing products through various similar accounts can have a huge impact in reaching consumers.

5. Pay Per Click (PPC)

This is a method of driving traffic to your website through ads. This can be done through Google, Facebook, Twitter and other channels where you pay a publisher every time your ad is clicked.

6. Email Marketing

Email marketing is a well-known way of communicating with your customers. Companies often use email to promote content, events and notify their customers of upcoming discounts. Email can be a great way to reach a ton of customers at once, however, you want to make sure that the quality of your emails stands out. These days, customers are bombarded with so many emails in a day that they are likely to delete or unsubscribe if your emails are too frequent or seem impersonal.

Where should I start for my business?

We know that digital marketing can be overwhelming with the endless possibilities and fast-changing world online. Digital marketing allows your small business to compete with the bigger brands in your industry and it is important to look at your marketing budget and choose the methods that will have the biggest impact.

Another positive aspect of digital marketing is that it can be fairly cost-effective over time. Digital marketing can help you reach a larger audience than you would have through the traditional methods of marketing. With many different options available, you can focus your marketing budget on the methods that will directly impact your specific business.

If you know you want to make changes to your digital marketing but still don’t know where to start, look into companies who can discuss social media management cost and services to support you with this, like Trilogy Solutions (we can help!). Because digital marketing is measurable by using analytics, we can help you set up a plan specialized to your business. Our team uses analytics to show a clear picture of how your digital marketing efforts are supporting your goals as a company and help you make changes to your strategy as we go to ensure that it is successful.