The 10 Best Graphic Design Tips for Your Business

The 10 Best Graphic Design Tips for Your Business

We live in a visual world, one where bold, eye-catching graphics are all around us. We see them on social media, online and in print, but being a graphic designer is more than just creating a stunning image. It’s about hearing an idea and turning it into a story. It involves combining fonts, layouts, images, and colours to create sophisticated graphics that convey a message for digital or print materials.

It may seem like an impossible task but learning how to create eye-catching graphics can be done, even if you’re a complete newbie. With a little passion and creativity, you can create stunning graphics for your own business, digital marketing, or personal use.

But the question is, how do you get started? We’ve done the work for you and compiled the top 10 tips and tricks for beginners so that you can get started on your very own graphics.

1. Get back to basics

Before you do anything else, start by learning the basic principles of design. Graphic design is a visual communication tool that combines graphics, typography, colour, and illustration to tell a story and communicate a message. Knowing these key principles is an important step and there are several key principles that every graphic designer should follow, including:

  • Hierarchy
  • Alignment
  • Contrast
  • Space
  • Colour
  • Repetition
  • Balance
  • Proximity

Combining these basic principles ensures your design is cohesive and clear. There are other elements, such as typography and colour theory, that are also important when creating your design. Having a basic understanding of each of these concepts will allow you to create designs that have more depth and impact, thus making them more visually appealing.

2. Practice, practice, practice

With all your newfound knowledge of basic design principles, it’s important that you put it into practice. Reading about something or watching someone else do it on a webinar is one thing but putting it into practice is another thing altogether. Spend some time playing around with different programs and test your knowledge of the various design principles. Don’t be afraid to try different things, play around with fonts, lines, contrast etc.

Once you feel confident in your abilities, try taking on a design project of your own. It could be something personal, something related to your business or a project for someone else. This will give you real-world experience and will show you the steps of a design project from start to finish.

3. Keep your designs simple

When it comes to graphic design, it’s important to keep it simple – especially when you’re just starting out. Stick to the basics and focus on the key elements of design. Make sure every element has a reason to be in the design and keep the number of fonts, colours, shapes, and frames to a minimum.

The secret to good design is to not stuff as many graphics and elements into your design as possible. It’s more about achieving a balance between aesthetic appeal and getting your message across clearly and effectively.

4. Contrast is key

When it comes to graphic design, contrast is key! It’s one of the most important parts of the design for mood, legibility and making your design stand out. Use a contrasting color palette in your background, fonts, and graphics. Use photo filters to enhance the positive/negative space in an image and apply back or white to create optimum contrast against a background image.

And remember, when you have a light-colored background, using a dark font (and vice versa) helps increase the readability of your graphic.

5. Stay up to date

Stay in the know with all things graphic design by following accounts on your favourite social networks to stay up to date with new information, trends, and ideas. We can learn so much from influencers, as they often have a perspective that we may not have thought of ourselves and are often willing to share the secrets to their success in their content.

The best platforms to engage with influencers are YouTube, Twitter and Instagram. Focus your time and attention on those three and you will have plenty of graphic content to look at, read and learn from.

When looking for accounts to follow, choose a variety of different graphic designers. Follow those you like but also follow those whose work you don’t enjoy. This might seem strange but looking at work that you don’t like will often help you understand why you don’t like it and how you can build on that to create something of your own that you do.

And don’t be afraid to reach out to them if you have a question! They’re the experts in their field and most would be happy to respond. You never know, you may end up building a positive connection that could help you along in your journey.

6. Collect inspirational work

Once you’ve started following your favourite accounts, start building a catalog of work you think is great and successful. This can be as simple as bookmarking images, creating a Pinterest board, or saving items to a folder on your computer.

Having this collection gives you a starting off point and a point of reference that can be used later on in your graphic design journey. It can also help you identify trends, see what you’re drawn to and help you develop your own personal design style.

7. Reproduce your favourite work

They say imitation is the sincerest form of flattery and graphic design is no exception. Look at various websites, images from influencers and websites to find designs you love. Replicate the photo filters, or the general layout with your own content.

But reproducing your favourite work doesn’t mean copying it exactly and selling it off as your own. Rather, practice trying to replicate the techniques used to gain a deeper understanding of design techniques.

8. Create a mood board

Create a mood board containing a collection of images, color swatches, fonts, logos, and other visual pieces. This will help you create a base for your own style and give you a starting point for the creation of brand designs, product designs, and website designs. A mood board can be a valuable resource throughout your design project and can serve as a way to refine your style (or your project’s style) before diving into the actual design process. 

9. Trial and error

Mistakes are proof that you are learning and are part of the learning process. When it comes to graphic design, trial and error is a big part of it. The creative process involves trying different elements, and aesthetics to get a design you truly love. There isn’t one graphic designer out there who can honestly say they have created a winning design from the first draft alone. So don’t be afraid to push the limits and try new and creative things. If it doesn’t look right, just click “undo” and start again!

10. Just start!

It might be easier said than done, but don’t be afraid to just start! Every graphic designer started somewhere and you’re no exception. It’s easy to be intimidated by all the learning and information associated with graphic design, but it’s also important to remind yourself that even the most talented designers were once newbies too. Once you get started, you never know what you might create. You’ll find your own style, and you’ll create graphics that are uniquely yours. Graphic design is a creative field, and everyone’s journey is unique – there’s no one size fits all when it comes to the design process.

So, what are you waiting for? Now that you have some basic steps, there’s no reason why you can’t start building on your skills in graphic design. And if there’s only one thing you take away from this article, it’s that it’s never too late to start! Be passionate about it, use your resources wisely and understand that it will take time, but don’t hesitate to start.