In the world of social media, one thing’s for sure – the landscape is constantly changing. Given that social media use has increased significantly in recent years and that people are spending a large chunk of their time on social media platforms, it’s important to stay on top of the changes and the trends. In...
Author: Trilogy Solutions
Link Building for SEO: What it is and Why It’s Important for your SEO Strategy
If you’re a small business owner with a website, then you’ve most likely heard the term SEO. You’re probably also aware of how important search engine optimization (SEO) is for your website and your small business. Unfortunately, you simply can’t build a website and just hope it ranks high on Google. You need to put...
Our 6 Best Kept Secrets to a Successful Holiday Marketing Campaign
The lights are up, Christmas music is on, and holiday shopping is in full swing, making it the perfect time to get your holiday marketing campaign up and running. And it’s not something you want to leave to the very last minute either. The holiday season is one of the most important times in the...
The Top 5 Reasons Why You Need Website Maintenance
In this day and age, having a website for your business is a necessity and can have a massive impact on the overall success of your business. But creating a website and having it up and running isn’t just a one-time thing. Regularly updating and maintaining your website is vital in keeping your site running...
How to Start a Successful Blog: 10 Tips and Tricks for Beginners
Have you ever read a blog and thought to yourself – hey I could do this; I could write a blog! You have stories and knowledge to share, and a blog is the perfect way to get that knowledge out to the world. It’s also a great outlet for self-expression and can increase your online...
Creating a Content Strategy: 10 Tips to Help You Get Started
When it comes to social media marketing, do you have a clearly defined content strategy? When marketing your brand on social media, your job is to create content that not only entertains but educates and keeps your followers coming back for more. Your content needs to be so engaging that someone who views your post...
Level Up Your Content Strategy: The Top 10 Ways to Source New Content
Whether you’re a social media marketing newbie or a seasoned pro, there must have been a time or two where you’ve struggled to come up with new and fresh social media content. We all know it’s not always easy coming up with new content ideas or topics. Content is such an important part of social...
6 Easy Graphic Design Tips for Beginners: Your Guide to Designing in Canva
Want to create eye-catching graphics but don’t have time to learn complex professional design software or the principles of design and typography? Then Canva is the perfect choice for you! Canva can help bring your vision to life with it’s easy to use interface and vast array of features. And one of the great features...
The Ins and Outs of Canva: 10 Tips and Tricks to Help You Get Started
In the world of digital marketing, Canva has become somewhat of a buzzword. Anyone from social media managers to small business owners have been using the free online design tool to create eye-catching graphics, social media images and web banners to name a few. Whatever marketing image you need, guaranteed it can be made on...
Email Marketing: 8 Reasons Why it’s Important for your Small Business
Email is nothing new, in fact it’s probably one of the oldest forms of digital communication out there. And thanks to email, we can reach people on the other side of the world in a matter of seconds. When it comes to marketing, email plays a huge role in creating lasting, rewarding relationships between small...