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Link building and SEO

Link Building for SEO: What it is and Why It’s Important for your SEO Strategy

Link Building for SEO: What it is and Why It’s Important for your SEO Strategy

If you’re a small business owner with a website, then you’ve most likely heard the term SEO. You’re probably also aware of how important search engine optimization (SEO) is for your website and your small business. Unfortunately, you simply can’t build a website and just hope it ranks high on Google. You need to put some time and effort into your SEO strategy.

Several factors go into SEO, including using keywords, optimized content, page speed and links. While there are a number of things that you can do (and should do) for your SEO, link building is one of the most effective, and widely used optimization strategies. It is also one of the simpler things you can do right away to build your SEO strategy.

What is link building?

Link building refers to the process of building links from other websites back to your own. Search engines move through the links between your site and the links of the other site to ensure it is trustworthy. The more trustworthy links you have, the higher chance you will rank high on the search engine results pages. That being said, you don’t want any old link. Search engines, like Google, value quality over quantity and will only rank you based on trustworthy, quality links (not ones considered spam or from unauthorized sites). The way to get authoritative sites to link to your own site or blog is to continuously produce relevant, quality content (including blogs) that promotes interaction and sharing from other users.

Why is link building important?

Link building is a vital part of you SEO strategy as links are one of the most important ranking factors of search engines. Search engines, like Google, look for high quality links to your website when they rank your page on their search engine. The more higher quality links you have, the higher you will rank – simple as that. It can also help Google (or other search engines) discover your new website or page. Links can also prove to Google that you are a trustworthy and authentic site, not full of spam or a scam.

How to build a link strategy

When you start to develop your link building strategy, keep in mind that good links are meant to send traffic to your site and should be done from sites that are similar to your own. Think about it this way: someone who is reading a blog may click on a link because it will provide more information or relates to the topic they are already reading about.

Start by researching your audience and find out where they hang out online. This will help you to understand them and their habits and will also help guide where you place your links. You also need to make sure that you are creating quality content that appeals to your ideal audience. Make sure your pages are well-structured and written in a way that is easy to read.

You also want to make sure you have a variety of links, including external, internal and user generated links.

1. External links:

External links are those that bring you from one domain to another. This type of link is usually provided to offer further explanation on a particular topic or to take you to a website to purchase a product. External links are an important factor in ranking your site.

2. Internal links:

Internal links are links that take you from one page on a website to another page of the same domain. Links like this allow viewers to stay on your website longer as they are re-directed from different pages on your website. This results in an increase in website authority, which then contributes to an increase in your website ranking.

3. User generated links:

While still important, user generated links are the lowest on the food chain in terms of ranking importance. That’s because these links are generally low quality and ones that Google doesn’t generally count. This is due to the fact that the links are created by you endorsing your own website.

4. Editorial links:

Editorial links are backlinks on another website that point back to your website, usually from a larger publication but can also be from smaller publications. These links come from publishing high quality content on your website that appeals to a particular audience. Editorial links aren’t requested or paid for by you. They are links that your site organically attracts because you are producing great content and marketing that content via social media.

5. Acquired links:

Acquired links are links that are requested by you as the site owner. These can either be links that you pay for or request as part of guest blogging. These links can include ads, directory links and comments on forums or blogs. These links are not worth as much in terms of ranking because you are simply promoting your own content.

What type of content is best for link building?

When it comes to content creation and link building, there are certain types of content that fare better than others for linking back to your site. Having a consistent blog posting schedule with a variety of topics related to your niche is a great way to build on your Google authority. You can also share your blogs on social media or on blogging sites like Reddit, Quora, or Bloglovin’.

Creating and promoting visual content like infographics can also help to increase traffic to your site and build quality links. Creating an infographic that focuses on a trending topic in your niche can entice people to share your infographic with others, thus creating a link to your site.

Ultimately, link building is just one aspect of a well-thought-out SEO strategy and is one of the simpler things you can do to get your website ranking higher on search engines. However, it’s not the only thing and shouldn’t be your only focus. If you’re not sure where to start when it comes to SEO, check out our recent blog on the basics of SEO to help you get started! Or if the thought of SEO is just too overwhelming, then reach out to the team at Trilogy Solutions. We can help you get your SEO strategy up and running so you can start ranking higher on those search engines, and focus more on running your business!