The Top 6 Social Media Trends to Watch Out for in 2023
In the world of social media, one thing’s for sure – the landscape is constantly changing. Given that social media use has increased significantly in recent years and that people are spending a large chunk of their time on social media platforms, it’s important to stay on top of the changes and the trends.
In 2022, we saw a shift towards more relatable and authentic content, with people turning to their favourite social media platforms for inspiration, and entertainment. In 2023, there’s an even bigger shift towards community-led content, authenticity, and immersive experiences.
So, what does this all mean for your social media strategy in 2023? We’re breaking down the top 6 social media trends for you so you can keep your finger on the pulse and stay ahead of the social media game this year.
Trend 1: The Rise of the UGC
UGC (user generated content) is becoming more and more popular with brands. Unlike traditional influencers, who promote brands using their own social media channels, UGC creators give the content they make for promotion on the brands’ own channels. They are more like brand advocates than paid content creators. UGC creates a direct connection with consumers and cultivates a strong brand-customer relationship.
But not every brand has a collection of UGC to use, nor a team who can create photos that look authentic and organic. This is where UGC creators come in. They are essentially paid to create UGC-inspired content for brands, thus turning them into freelance content creators.
In 2023, we’ll most likely see dedicated UGC campaigns that reward and inspire customers to create content about a brand. Consider creating a campaign that encourages your followers to create content based on their purchases, or create a contest/giveaway related to people sharing their experiences with your brand.
Trend 2: The Role of AI in Social Media
By now we’re all familiar with some form of AI (artificial intelligence) but what does it mean in the world of social media? Simply put, it refers to software that automates certain parts of your social media strategy, like drafting social media posts or analyzing social media data. And like most technology, it’s always evolving.
You could be using AI in your social media strategy already, maybe without even realizing it. If not, then try using it to help with your copywriting. Many software tools will allow you to type in a few prompts and then the AI software will provide you with a number of copy suggestions.
However, it’s important to remember that AI will never replace your authentic self, and your unique, personalized content. AI software can help you come up with new ideas and caption starters, but it will never be able to truly capture your brand’s voice and personality – that’s where you come in! So, if you do decide to use AI in your social media strategy, make sure it’s only a part of it and that the rest of your content allows your voice to shine through.
Trend 3: Keyword Search and SEO
While hashtags are still a relevant part of your social media strategy, they are starting to take a backseat to keywords and SEO. Keyword optimized captions have recently been found to increase organic reach and engagement. Plus, many people are now using social media as a way to research brands, trends, and inspiration before they buy.
So, what does this mean for your social media strategy? Add keyword research to your list of to-dos. Do some research of your target market and look at what people are already searching for. Make a list of keywords your brand is likely to rank for and then create content around those keywords, with a keyword or two included in your caption.
However, keyword research isn’t just for your captions. Optimize your profile page with your chosen keywords so that your account is more likely to appear when someone searches for your keywords.
Trend 4: The Multi-Sensory Experience
Social media has become a multi-sensory experience and will continue to do so through 2023. Whether it’s through short form video, social audio or ASMR, there are a variety of ways brands are reaching their customers through a multi-sensory experience.
It’s predicted that multi-sensory social media will trend in 2023, with a variety of different formats (audio, video, text and even fully-immersive environments) bringing a new and more engaging experience to social media users.
What does this mean for your social media strategy? It can be as simple as including audio, GIFs, and music to your social media posts – even adding music to still photos on your Instagram feed.
Trend 5: The Importance of Authenticity
Social media is no longer about perfectly curated feeds and inauthentic content. People no longer want to see an edited image or video, with heavily filtered photos. In 2023 (and beyond), social media users are looking for posts they can relate to, and posts that show a brand as its authentic self.
When it comes to your social media strategy, think of ways you can contribute value to your followers in a way that is authentic. This could be in the form of how-to videos, telling your brand story or a look behind the scenes at your brand. As hard as it may be, it’s also important to show your face on your social feeds as this is one of the easiest ways to bring authenticity to your brand.
Trend 6: Social Commerce Will Continue to Grow
Social commerce is a huge industry and one that will continue to grow in 2023. You’ll see more companies using social media to promote their e-commerce products and services, with more and more users using social media as a shopping channel. What’s more, Facebook and Instagram will continue to invest in social commerce through new features that support an even easier shopping experience.
Having a Facebook or Instagram shop can shorten the customer journey, making it easier than ever before for users to shop directly from your post or ad. If you are a product based business, this is one trend you should definitely jump on for 2023. It can be as simple as adding a buy now button to your page or post and setting up your social media store.
With the constant change in technology and trends, it can be hard to stay on top of your digital marketing strategy. The world of social media continues to evolve and remains an integral part of a well-thought out marketing strategy.
At Trilogy Solutions, we can help you stay on top of the trends by mapping out your social media strategy, designing your graphics, doing your keyword research, or simply managing it all for you! Reach out to the team at Trilogy Solutions today, we can help!