Time costs money so any way to save time always benefits both you and your business! A content calendar is a schedule of planned content published over a period of time. To keep yourself and your marketing plans organized, we recommend creating monthly content calendars. The benefits are endless! Don’t want to do the content...
Author: Trilogy Solutions
How to Spend Less Time Posting and More Time on the Lake
Summer is here and for many of us, that means it’s time to enjoy the great outdoors, particularly the beautiful lakes that surround us. However, it can be challenging to balance work and other responsibilities while also finding time to enjoy the summer weather. Fortunately, there are several strategies that you can use to save...
How to Design a Logo: 6 Top Tips and Tricks
Your logo is so much more than just an eye-catching visual. It’s the heart of your brand and represents the core of your company’s personality and vision. Designing your logo doesn’t have to be a long process or a difficult one for that matter. Knowing a few simple but essential tips and tricks can help...
Brand Identity in the Digital Age: How to Create a Brand that Stands Out
In this digital age, a consistent and memorable brand identity is crucial as it helps your business establish a unique and recognizable presence in the vast online landscape. A brand identity is more than just your logo and colour palette. It’s the way you’re representing yourself online and the way you’re connecting with your audience....
The Ultimate Guide to UX Design: 10 Key Principles for a Great Website
Having a website is one thing, but having a great website? That’s another! To be honest, whether your website is great isn’t really up to you. It is often subjective and can depend on the user and why they’re visiting your site. What makes a website great can be different for everyone. That being said,...
Digital Ads 101: How to Use Digital Ads for your Small Business
Getting your product or service out to the world can be a daunting task and can be hard to do organically. That’s where digital advertising comes in. It’s one of the best, and fastest, ways to get your product or service out to the world. Digital advertising leverages mediums such as social media, email, search...
10 Simple Ways to Improve Your Email Marketing Open Rates
Email marketing is an integral part of your digital marketing strategy and a guaranteed way to ensure your business’ long-term success online. Unlike social media, you own your email list which allows you to focus on your most loyal customers and work to strengthen those relationships. Your loyal subscribers are the ones who open everything...
SEO Monthly Maintenance: 10 Easy Tasks for Your Website
Search engine optimization isn’t easy and it’s not a one and done task, either. In all honesty, it’s quite the opposite. Once you start to implement an SEO strategy, you need to continue working on it over time. There are several tasks that you can do on a monthly basis to keep your SEO game...
Are AI Content Generators Worth the Hype?
Have you ever found yourself just sitting staring at your computer stuck on what to write for your next caption or blog? No? Just us? If you’ve ever been hit with a bit of writer’s block, then an AI content generator may be exactly what you need to get you up and writing again. What...
How to do Keyword Research and Why it’s Important for SEO
When it comes to increasing your website’s visibility, SEO reigns supreme. But before you can begin a stellar SEO strategy, you need to make sure you’re doing keyword research. Why, you may ask? Because keyword research is essentially the blueprint for your digital marketing strategy and serves as the foundation for your website’s SEO. What...