Now that the sun-soaked days of summer are here, small businesses everywhere need to adapt their online content strategy to capture the attention of their audience. And with so many people checking their social media feeds from the beach, on the boat or poolside, it’s important to make a splash and stand out from the...
Author: Trilogy Solutions
The Power of Summer Break: Top 4 Reasons Why Business Owners Should Take Time Off
Running a business is no small feat. It requires immense dedication, perseverance, and an unwavering commitment to success. However, in the pursuit of entrepreneurial goals, many business owners often neglect their personal well-being and forget to take time off. With summer in full swing, it’s crucial for business owners to recognize the importance of taking...
Master Your Content Strategy: 10 Key Benefits of Using a Content Calendar
Time costs money so any way to save time always benefits both you and your business! A content calendar is a schedule of planned content published over a period of time. To keep yourself and your marketing plans organized, we recommend creating monthly content calendars. The benefits are endless! Don’t want to do the content...
How to Spend Less Time Posting and More Time on the Lake
Summer is here and for many of us, that means it’s time to enjoy the great outdoors, particularly the beautiful lakes that surround us. However, it can be challenging to balance work and other responsibilities while also finding time to enjoy the summer weather. Fortunately, there are several strategies that you can use to save...
How to Design a Logo: 6 Top Tips and Tricks
Your logo is so much more than just an eye-catching visual. It’s the heart of your brand and represents the core of your company’s personality and vision. Designing your logo doesn’t have to be a long process or a difficult one for that matter. Knowing a few simple but essential tips and tricks can help...
Brand Identity in the Digital Age: How to Create a Brand that Stands Out
In this digital age, a consistent and memorable brand identity is crucial as it helps your business establish a unique and recognizable presence in the vast online landscape. A brand identity is more than just your logo and colour palette. It’s the way you’re representing yourself online and the way you’re connecting with your audience....
The Ultimate Guide to UX Design: 10 Key Principles for a Great Website
Having a website is one thing, but having a great website? That’s another! To be honest, whether your website is great isn’t really up to you. It is often subjective and can depend on the user and why they’re visiting your site. What makes a website great can be different for everyone. That being said,...
Digital Ads 101: How to Use Digital Ads for your Small Business
Getting your product or service out to the world can be a daunting task and can be hard to do organically. That’s where digital advertising comes in. It’s one of the best, and fastest, ways to get your product or service out to the world. Digital advertising leverages mediums such as social media, email, search...
10 Simple Ways to Improve Your Email Marketing Open Rates
Email marketing is an integral part of your digital marketing strategy and a guaranteed way to ensure your business’ long-term success online. Unlike social media, you own your email list which allows you to focus on your most loyal customers and work to strengthen those relationships. Your loyal subscribers are the ones who open everything...
SEO Monthly Maintenance: 10 Easy Tasks for Your Website
Search engine optimization isn’t easy and it’s not a one and done task, either. In all honesty, it’s quite the opposite. Once you start to implement an SEO strategy, you need to continue working on it over time. There are several tasks that you can do on a monthly basis to keep your SEO game...