Now that the sun-soaked days of summer are here, small businesses everywhere need to adapt their online content strategy to capture the attention of their audience. And with so many people checking their social media feeds from the beach, on the boat or poolside, it’s important to make a splash and stand out from the crowd. Summer’s the perfect time to adjust your content strategy and build on the concept of summer content pillars – key themes that can serve as the foundation for creating engaging and relevant content during this sizzling season! By incorporating these pillars into your content strategy, you can keep your audience captivated, boost your online presence, and make this summer your most successful one yet!
- Embrace the spirit of adventure
When we think of summer, we often think of adventure, and incorporating this theme into your content strategy can ignite excitement and capture the imagination of your audience. Showcase outdoor activities, travel inspiration, and tips for exploring new destinations. Whether it’s featuring breathtaking hiking trails, hidden gems of local travel, or the best spots for summer water sports, provide your audience with engaging content that sparks their sense of adventure and fuels their desire for exploration.
2. Highlight seasonal events and holidays
Summer is jam packed with holidays and events that offer unique opportunities for creating compelling content. From Canada Day celebrations to music festivals, beach parties and summer solstice, align your content with these occasions. Share tips for finding the best events, DIY projects, or playlists that celebrate the spirit of each event. Consider collaborating with influencers or partnering with local businesses to create exclusive content that resonates with your target audience and brings them one step closer to all the summer festivities.
3. Refreshing inspirational content
With the warm weather outside, people are eager to embraced a refreshing and vibrant lifestyle. Tap into this desire by curating content that focuses on wellness, self-care, and summer fashion. Offer tips for staying cool during heatwaves, refreshing recipes for delicious summer treats and drinks, or guidance on maintaining a healthy lifestyle during the season. Share style guides, outfit ideas, or beauty tips to help your audience look and feel their best throughout the summer months.
4. Celebrate the great outdoors
Summer is the ideal time to reconnect with nature, and content that celebrates the great outdoors can resonate strongly with your audience. Features aricles on camping, gardening, outdoor sports, or backyard BBQs. Provide tips for creating a cozy outdoor living space or share guides to explore nearby parks and trails. By nurturing a love of nature through your content, you can cultivate a following that appreciates your commitment to sustainability and outdoor pursuits.
5. Create niche specific seasonal content
Whatever your niche or industry, it’s important to find creative ways to tie your content to the summer season. Consider how you can connect your products or services to the needs and desires of your target audience during this time. For example, if you’re a fitness brand, create workout routines designed for outdoor exercise or share tips for maintaining a healthy lifestyle during vacations. If you’re in the fashion industry, showcase summer trends or provide styling advice for beachwear. Customizing your content to align with the season keeps your brand relevant and real – which can help increase your audience engagement.
Summer provides a ton of opportunities to captivate your audience with engaging content that aligns with the fun, vibrant spirit of the season. By incorporating these summer content pillars into your strategy, you can build a sizzling online presence that resonates with your target audience, boosts engagement, and drives business growth. Embrace adventure, leverage seasonal events, inspire a refreshing lifestyle, celebrate the outdoors, and tailor your content to your niche. With these content pillars in place, you’ll be well on your way to a scorching summer content strategy that sets your brand apart from the crowd.
