Are AI Content Generators Worth the Hype?

Have you ever found yourself just sitting staring at your computer stuck on what to write for your next caption or blog? No? Just us? If you’ve ever been hit with a bit of writer’s block, then an AI content generator may be exactly what you need to get you up and writing again.

What is AI generated content?

Essentially, AI generated content is copy such as blogs, captions, marketing materials, and product descriptions written by an artificial intelligence platform. The AI content generator produces content for you based on information you provide such as keywords, phrases and topics.

Using AI generated content can help speed up the writing process and can turn a tedious writing task into an easy automated task.

How does AI generated content work?

There are a number of different platforms out there that offer AI generated content but the general idea is that a user enters the text format needed, a topic and their preferred keywords. The AI tool then searches the internet and pieces together copy that fits the requested format. There are free AI writing tools out there but if you require more in-depth content, paid versions are the way to go.

For example, Jasper.ai (formerly Jarvis) works with masses of data and an algorithm that scrambles and re-assembles content related to the input you provide. Jasper provides you with a list of concepts and allows you to select the ideas you want to use. Once you’ve selected your preferred concepts, Jasper will create content based on those concepts.

How can I use AI writing tools?

AI generated content is best used as a companion to your writing, instead of relying strictly on technology. AI generators can be used to:

1) Research

If you ever find yourself stuck for ideas on what to write or how to start your writing, then an AI content generator can help. You choose the subject, and the AI content generator will provide you with the content. From there you can look through and add to or change the content to meet your needs.

2) Proofread material

AI tools can assist with grammar and spelling and can also help you to add more to your writing. The tool can also highlight keywords and phrases that should be used to ensure your content is optimized for your readers.

3) Writing short content

AI tools can produce short form content quickly, so they’re a great tool for mundane repetitive tasks. If your writing task doesn’t require an emotional tone (think short product descriptions, metatags, and ad copy), then an AI content generator can help you write the short text quickly and efficiently.

4) Translate language

AI content generators can help you take your written content and translate it into different languages. However, the translation can often be a direct translation and may need to be proofread before using it.

5) Create templates

AI content generators can help you create a variety of templates for your email marketing campaigns. Some AI generators will also allow you to add in customized information to create a template that is easy to use and ready to go.

6) Copywriting

AI content generators can be used for exactly that – creating content! Many platforms will allow you to create copy from scratch by analyzing billions of sources and creating copy in the exact tone of voice, type, and size that you need.

What are the pros of AI content generators?

AI generated content can be useful for many different reasons. It may not be for everyone, but there are some pros to using it.

1) They’re efficient

If AI content generators are one thing, they are efficient. AI content generators can create content much faster than people, which is by far its biggest benefit. An AI tool can create a piece of content that would normally take hours in minutes.

2) They’re cost effective

Hiring high quality content writers can cost hundreds of dollars per project, depending on the length of the article, and the expertise required. But when it comes to simple content, including social media captions and basic blog posts, AI generated content is by far the more economical choice.

3) They can improve SEO

AI content generators can choose keywords for you to improve your search engine optimization. By using these keyword suggestions throughout your blogs or articles, your content will appear higher in search engine rankings. The one caveat is that the article should be written or at least proofread by a real person and not the AI content generator in order to make a difference in your SEO.

4) It can help you overcome writer’s block

Writer’s block happens to the best of us and can be tricky to overcome. If you ever find yourself stuck trying to come up with content ideas, then an AI content generator might be exactly what you need. It can help spark ideas to get you started and can give you the first sentence or two to get your creative juices flowing.

With all the advantages of AI, there are some disadvantages too. It’s best to take both into account before you decide if AI content generators are for you.

What are the cons of AI content generators?

AI content generators are not without their drawbacks, the biggest one being that the content generator is not a human and may sound as such. And that’s not all, here are some other cons of AI-generated content.

1) There are concerns with quality

AI relies heavily on data and algorithms to find its content. Your brand’s voice and tone can get lost in the AI generated content and may not sound like it was written by a human.

2) There are concerns with plagiarism

Given that the AI content generators are searching the web for content related to your chosen topic, there is a possibility it may pull materials from the same sources as other content. Search engines may also flag content because it is similar to other published materials. Without editing and changing some of the flow, your AI generated content may go against Google’s guidelines.

3) It lacks creativity and personalization

One thing that many writers pride themselves on is the ability to make their content easy to read, with a personal touch. It makes the content more engaging, and readers feel more connected. AI generated content doesn’t have emotional intelligence and can’t connect to the reader. It relies on facts and existing web content therefore it doesn’t have the common sense of human behavior.

4) It requires human editing

AI generated content still needs a human eye to look it over and check for quality, grammar and flow. Because AI content generators combine information from several websites into piece, there are often mistakes and changes that need to be made.

5) They can’t generate new ideas

AI content generators work off of existing data for content, so this means it can’t come up with fresh ideas or original content. If you’re looking for content that includes fresh new ideas, trending ideas and original topics, then AI generated content is not for you.

Before you start using AI content generators, keep in mind they are a tool to help you, not to completely do the work for you. You will still need to review and edit the AI generated content before you use it in your social media captions, blog articles and product descriptions.

It may make your workflow easier, but don’t rely on it too much. It can help give you an idea, a different perspective but never a complete and publish-ready content. Either way it needs a writer’s review and corrections.

Whether you choose to use AI generated content or not, it is the way of the future and something that may be worth trying. Next time you’re looking at creating content for your website or social media feeds, try using an AI content generator tool to see if they can help. Still stuck writing your content? Then reach out to Trilogy Solutions for help. We can write your blogs, create your social media content, or revamp your website copy. Give us a call today to find out how!

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