The Importance of Branding Your brand is one of the most important parts of your company. It showcases your tone, style, and gives your consumers an experience that helps distinguish your services or products from a competitor’s. In short: people will remember your company by its brand, so it’s worth investing time and energy in...
Author: Trilogy Solutions
SEO 101: What it is, how it works and why it’s important for your small business
SEO 101: What it is, how it works and why it’s important for your small business It might sound like just another boring techie acronym, but the reality is that SEO is an essential marketing tool and a crucial part of your small business’ digital marketing strategy. If you think about the fact that 90%...
Create a Content Strategy in 8 Simple Steps
Create a Content Strategy in 8 Simple Steps Creating quality content for your business is important, but what will set you up for ongoing success is having a solid content strategy in place. A content strategy allows you to recognize your needs as a business and create specific content goals based on those needs. Many...
Increasing your Social Media Impact: 8 Tips for Small Businesses
Increasing your Social Media Impact: 8 Tips for Small Businesses Growing your business online through social media platforms can lead to success, especially for small businesses looking to reach a significant customer base. Start by reflecting on the impact social media is currently having on your company: Are you achieving your goals? Are there areas...
10 Reasons Your Business Needs a Website
10 Reasons Your Business Needs a Website Now more than ever people are going online for all their needs for everything from doing their every day grocery shopping to searching for the latest beauty trends. So, what does this mean for the average local business? It means your online presence needs to be strong enough...