Increasing your Social Media Impact- 8 Tips for Small Businesses

Increasing your Social Media Impact: 8 Tips for Small Businesses

Increasing your Social Media Impact: 8 Tips for Small Businesses

Growing your business online through social media platforms can lead to success, especially for small businesses looking to reach a significant customer base. Start by reflecting on the impact social media is currently having on your company: Are you achieving your goals? Are there areas where you feel stuck? Do you wish you had some guidance on what would make the most impact, with the limited time you have available?

Social media marketing can be an amazing tool to connect with others and grow your small business. Here are some tips to create a successful and lasting presence on social media.

1. Start with a plan and clear goals

What do you want your social media presence to achieve? What does “success” look like for your business? Social media can have a huge impact in areas like building brand awareness, engaging with customers, and growing relationships and sales within your social media platforms. It can be overwhelming at first, so do some research and get inspired by the success of other businesses. Decide what your top three marketing objectives are and evaluate which social media platforms will help you achieve them.

2. Know your audience

Identify who your target audience is and where they are spending their time – show up there. Build relationships through consistent posts and interaction, while attracting the followers you want. Connect with your local community by following other local businesses online and actively engage with them; start with people you know personally and grow from there. 

3. Quality over quantity

Social media can seem overwhelming, especially when you don’t have the time to do it all. More isn’t always better when it comes to the number of platforms you join. Choose a couple of key channels to have a strong presence on and make sure that your posts offer value to your audience. 

4. Relationships

Social media is about building relationships, so be yourself, engage with your audience, and post great content. It’s as easy as that! Using live video, such as Instagram Stories, can be a great way to build a connection with your audience. Ask questions that will inspire others and show that their input is valued; the more engaged your audience is, the more likely they are to share your posts. By showing up authentically (not who you think they want you to be) and consistently, you will organically build your relationships.

5. Contests and giveaways

Everyone loves a contest or giveaway that offers something they are interested in – for free! Brainstorm what that is and include something of value to your followers. These can be your most popular products or services, a bundle or partnership, or a new one that you’re promoting. Contests are exciting and act as a simple ice breaker to engage your audience and increase your online visibility. 

6. Consistency

Develop and maintain a monthly content calendar that clearly lays out all of your posts for the month. Focus on posting content regularly to achieve more consistent results and remove the daily uncertainty of how you will show up online. By planning it out in a visual way (we find grid-style or list works best!), it helps you prepare to show up consistently with a plan in hand. 

7. Analytics

In order to evaluate your efforts, you’ll need to employ analytics tools to report on what is working well for your business. Review these as often as needed to see how your efforts are trending, and re-evaluate your focus areas to help you achieve your goals as needed.

8. Delegate

Running a small business means you have a lot on your plate, and your time to spend on social media may be limited. If a consistent and goal-oriented social media presence isn’t something you can add to your already-busy schedule, delegate this task to a capable member of your team or hire a company specializing in social media marketing Vancouver with established social media management packages (like Trilogy Solutions!) to help.

Social media platforms offer your small business limitless opportunities to reach global audiences. By planning the work and then working the plan, your business can grow and thrive in an increasingly active social media landscape.