Create a Content Strategy in 8 Simple Steps
Creating quality content for your business is important, but what will set you up for ongoing success is having a solid content strategy in place. A content strategy allows you to recognize your needs as a business and create specific content goals based on those needs. Many companies don’t take the time to thoughtfully plan their content due to time or budget constraints, but investing in your content is one of the best ways to achieve your goals and grow your business long-term.
If you haven’t created a content strategy yet, or if you think your current strategy could use an update, here are some simple steps below to get you started.
STEP 1: Set your goals
What do you want to accomplish? Consider the purpose of your content for your business and your audience. Are you trying to increase the awareness of your products? Are you looking to support your current customers and build customer loyalty? Narrow down the purpose of your content and write it down.
STEP 2: Research your target audience
Knowing and understanding your target audience is an essential part of your content strategy; it will help inform all elements of your strategy and will help you deliver relevant information and provide value. Decide who it is you want to reach and do some research to find out what they care about.
STEP 3: Determine your content types
Make note of where your target audience spends their time and which social media platforms they engage in most. Is your time better spent on creating content for Instagram, blog posts, or influencer endorsements? Choose a couple of content types to focus on based on your audience.
STEP 4: Audit your content
Take the content you have already been producing and use it to your advantage. Find out what content had the highest reach to your consumers, and which content was the lowest performing. Use this information to decide what direction you will take next, and continue to make adjustments along the way to ensure you provide ongoing value to your audience.
STEP 5: Research the competition
If you are stuck for ideas on how to improve your content, pay attention to what your competition is doing. What seems to be working well for them that you can include in your strategy? What sets you apart from your competition? Use this information to make specific changes to your content.
STEP 6: Choose a CMS
Do your research and find a CMS, or Content Management System, that works best for you and your business. The important aspects to consider are content creation, publication, and analytics. You’ll want to invest in a system that manages and tracks your content in an easy way for you to access. If you don’t know where to start, Trilogy Solutions can help!
STEP 7: Brainstorm content ideas
Go with your gut and brainstorm as many ideas as possible; you can edit for quality afterwards. Some examples are creating a series, running a giveaway or contest, sharing relevant and timely content, showcasing a tutorial, or coordinating a social media takeover.
STEP 8: Publish and manage content
Now that you’ve thought about the specific content you’d like to create, deciding how to organize your content is the next step. This will allow you to stay on track and create a balanced and diverse amount of content on your social media platforms over time.
Creating a successful content strategy is not always easy; it takes time, research, decision making and follow through. If you don’t know where to start, or don’t have the time to create a content strategy, please reach out to a Vancouver SEO company or social media marketing agency Vancouver – like us! We would love to help you make a plan to expand your audience and enhance your reach using social media marketing.