The Importance of Branding

The Importance of Branding

The Importance of Branding

Your brand is one of the most important parts of your company. It showcases your tone, style, and gives your consumers an experience that helps distinguish your services or products from a competitor’s. In short: people will remember your company by its brand, so it’s worth investing time and energy in to ensure it is exactly what you want it to be. 

Strong branding not only helps your company or product stand out, but it also gains trust from your audience. Consumers are likely to choose a company based on how clear and professional looking the branding is, or from a positive experience.

Branding is an important investment that ensures your product or service will be remembered, which will then create consumer loyalty over time. 

If you don’t have a brand yet, or if your brand needs a refresh, here are some quick and easy steps to get you started:

STEP 1: Relating to your Target Audience

Revisit your content strategy and identify the audience you are trying to reach. While creating your brand, you’ll want to keep your target audience in mind. You want people to relate to your brand and immediately feel inspired to choose your product or service over a competitor’s. One of our most recommended services to reach your niche audience is through Search Engine Optimization (SEO). If you need support reaching your target audience in the online marketplace, we recommend looking into SEO services in Vancouver after you’ve updated your brand! 

STEP 2: Generate Brand Definition and Identity

Once your audience is clear, the second step is to define your company’s purpose and values. You’ll want to create a statement that gives new customers a clear idea of your company’s values and the cause behind the brand; think of this as your mission statement. You want the name of your company, visual distinction, and your brand’s message and tone to immediately appeal to consumers and draw them in. 

STEP 3: Create the Visuals

Now that you’ve generated your brand’s identity, it’s time to get to work on the visual representation of your business. This includes aspects such as a colour scheme, logo design, and typography to help visually set the stage for what your brand is all about. It is important that the visual aspect of your brand matches the overall identity of your brand, and these go hand-in-hand in reinforcing how you want the world to perceive your business. Once you have some ideas of the direction you want to take, investigate graphic design studios in Vancouver, like Trilogy Solutions, to help make your vision a reality. 

STEP 4: Your Brand Voice

A brand voice is how you connect with your audience. What would your brand sound like if it had a conversation with your consumers? You want to make sure your brand resonates with people to make that instant impact and have them coming back for more. It is also important to make sure that the tone of your language is consistent in every area of your social media and marketing efforts. 

STEP 5: Marketing Updates

Once you have the above aspects of your brand configured, you’ll want to update your website and other social media accounts to stay consistent with your new brand. Make sure that the colour scheme and the wording reflects your brand and is updated across all social media channels. Don’t have a website yet? Don’t stress! Start by finding a website designer in Vancouver BC. Need help with your social media accounts? Look for an Instagram management service; Trilogy Solutions can help in each of these areas… and more.

Whether you are creating a brand from scratch, or doing an update on an existing brand, this process can be intimidating at first but the results of strategic branding are well worth the effort. A clear and successful brand can help you quickly connect with customers, which will help your company grow to its full potential.