Having a website is one thing, but having a great website? That’s another! To be honest, whether your website is great isn’t really up to you. It is often subjective and can depend on the user and why they’re visiting your site. What makes a website great can be different for everyone. That being said,...
Category: Content Development
10 Simple Ways to Improve Your Email Marketing Open Rates
Email marketing is an integral part of your digital marketing strategy and a guaranteed way to ensure your business’ long-term success online. Unlike social media, you own your email list which allows you to focus on your most loyal customers and work to strengthen those relationships. Your loyal subscribers are the ones who open everything...
SEO Monthly Maintenance: 10 Easy Tasks for Your Website
Search engine optimization isn’t easy and it’s not a one and done task, either. In all honesty, it’s quite the opposite. Once you start to implement an SEO strategy, you need to continue working on it over time. There are several tasks that you can do on a monthly basis to keep your SEO game...
Are AI Content Generators Worth the Hype?
Have you ever found yourself just sitting staring at your computer stuck on what to write for your next caption or blog? No? Just us? If you’ve ever been hit with a bit of writer’s block, then an AI content generator may be exactly what you need to get you up and writing again. What...
How to do Keyword Research and Why it’s Important for SEO
When it comes to increasing your website’s visibility, SEO reigns supreme. But before you can begin a stellar SEO strategy, you need to make sure you’re doing keyword research. Why, you may ask? Because keyword research is essentially the blueprint for your digital marketing strategy and serves as the foundation for your website’s SEO. What...
The Top 6 Social Media Trends to Watch Out for in 2023
In the world of social media, one thing’s for sure – the landscape is constantly changing. Given that social media use has increased significantly in recent years and that people are spending a large chunk of their time on social media platforms, it’s important to stay on top of the changes and the trends. In...
Our 6 Best Kept Secrets to a Successful Holiday Marketing Campaign
The lights are up, Christmas music is on, and holiday shopping is in full swing, making it the perfect time to get your holiday marketing campaign up and running. And it’s not something you want to leave to the very last minute either. The holiday season is one of the most important times in the...
How to Start a Successful Blog: 10 Tips and Tricks for Beginners
Have you ever read a blog and thought to yourself – hey I could do this; I could write a blog! You have stories and knowledge to share, and a blog is the perfect way to get that knowledge out to the world. It’s also a great outlet for self-expression and can increase your online...
Creating a Content Strategy: 10 Tips to Help You Get Started
When it comes to social media marketing, do you have a clearly defined content strategy? When marketing your brand on social media, your job is to create content that not only entertains but educates and keeps your followers coming back for more. Your content needs to be so engaging that someone who views your post...
Level Up Your Content Strategy: The Top 10 Ways to Source New Content
Whether you’re a social media marketing newbie or a seasoned pro, there must have been a time or two where you’ve struggled to come up with new and fresh social media content. We all know it’s not always easy coming up with new content ideas or topics. Content is such an important part of social...