Category: Social Media

Have you ever found yourself just sitting staring at your computer stuck on what to write for your next caption or blog? No? Just us? If you’ve ever been hit with a bit of writer’s block, then an AI content generator may be exactly what you need to get you up and writing again.

What is AI generated content?

Essentially, AI generated content is copy such as blogs, captions, marketing materials, and product descriptions written by an artificial intelligence platform. The AI content generator produces content for you based on information you provide such as keywords, phrases and topics.

Using AI generated content can help speed up the writing process and can turn a tedious writing task into an easy automated task.

How does AI generated content work?

There are a number of different platforms out there that offer AI generated content but the general idea is that a user enters the text format needed, a topic and their preferred keywords. The AI tool then searches the internet and pieces together copy that fits the requested format. There are free AI writing tools out there but if you require more in-depth content, paid versions are the way to go.

For example, Jasper.ai (formerly Jarvis) works with masses of data and an algorithm that scrambles and re-assembles content related to the input you provide. Jasper provides you with a list of concepts and allows you to select the ideas you want to use. Once you’ve selected your preferred concepts, Jasper will create content based on those concepts.

How can I use AI writing tools?

AI generated content is best used as a companion to your writing, instead of relying strictly on technology. AI generators can be used to:

1) Research

If you ever find yourself stuck for ideas on what to write or how to start your writing, then an AI content generator can help. You choose the subject, and the AI content generator will provide you with the content. From there you can look through and add to or change the content to meet your needs.

2) Proofread material

AI tools can assist with grammar and spelling and can also help you to add more to your writing. The tool can also highlight keywords and phrases that should be used to ensure your content is optimized for your readers.

3) Writing short content

AI tools can produce short form content quickly, so they’re a great tool for mundane repetitive tasks. If your writing task doesn’t require an emotional tone (think short product descriptions, metatags, and ad copy), then an AI content generator can help you write the short text quickly and efficiently.

4) Translate language

AI content generators can help you take your written content and translate it into different languages. However, the translation can often be a direct translation and may need to be proofread before using it.

5) Create templates

AI content generators can help you create a variety of templates for your email marketing campaigns. Some AI generators will also allow you to add in customized information to create a template that is easy to use and ready to go.

6) Copywriting

AI content generators can be used for exactly that – creating content! Many platforms will allow you to create copy from scratch by analyzing billions of sources and creating copy in the exact tone of voice, type, and size that you need.

What are the pros of AI content generators?

AI generated content can be useful for many different reasons. It may not be for everyone, but there are some pros to using it.

1) They’re efficient

If AI content generators are one thing, they are efficient. AI content generators can create content much faster than people, which is by far its biggest benefit. An AI tool can create a piece of content that would normally take hours in minutes.

2) They’re cost effective

Hiring high quality content writers can cost hundreds of dollars per project, depending on the length of the article, and the expertise required. But when it comes to simple content, including social media captions and basic blog posts, AI generated content is by far the more economical choice.

3) They can improve SEO

AI content generators can choose keywords for you to improve your search engine optimization. By using these keyword suggestions throughout your blogs or articles, your content will appear higher in search engine rankings. The one caveat is that the article should be written or at least proofread by a real person and not the AI content generator in order to make a difference in your SEO.

4) It can help you overcome writer’s block

Writer’s block happens to the best of us and can be tricky to overcome. If you ever find yourself stuck trying to come up with content ideas, then an AI content generator might be exactly what you need. It can help spark ideas to get you started and can give you the first sentence or two to get your creative juices flowing.

With all the advantages of AI, there are some disadvantages too. It’s best to take both into account before you decide if AI content generators are for you.

What are the cons of AI content generators?

AI content generators are not without their drawbacks, the biggest one being that the content generator is not a human and may sound as such. And that’s not all, here are some other cons of AI-generated content.

1) There are concerns with quality

AI relies heavily on data and algorithms to find its content. Your brand’s voice and tone can get lost in the AI generated content and may not sound like it was written by a human.

2) There are concerns with plagiarism

Given that the AI content generators are searching the web for content related to your chosen topic, there is a possibility it may pull materials from the same sources as other content. Search engines may also flag content because it is similar to other published materials. Without editing and changing some of the flow, your AI generated content may go against Google’s guidelines.

3) It lacks creativity and personalization

One thing that many writers pride themselves on is the ability to make their content easy to read, with a personal touch. It makes the content more engaging, and readers feel more connected. AI generated content doesn’t have emotional intelligence and can’t connect to the reader. It relies on facts and existing web content therefore it doesn’t have the common sense of human behavior.

4) It requires human editing

AI generated content still needs a human eye to look it over and check for quality, grammar and flow. Because AI content generators combine information from several websites into piece, there are often mistakes and changes that need to be made.

5) They can’t generate new ideas

AI content generators work off of existing data for content, so this means it can’t come up with fresh ideas or original content. If you’re looking for content that includes fresh new ideas, trending ideas and original topics, then AI generated content is not for you.

Before you start using AI content generators, keep in mind they are a tool to help you, not to completely do the work for you. You will still need to review and edit the AI generated content before you use it in your social media captions, blog articles and product descriptions.

It may make your workflow easier, but don’t rely on it too much. It can help give you an idea, a different perspective but never a complete and publish-ready content. Either way it needs a writer’s review and corrections.

Whether you choose to use AI generated content or not, it is the way of the future and something that may be worth trying. Next time you’re looking at creating content for your website or social media feeds, try using an AI content generator tool to see if they can help. Still stuck writing your content? Then reach out to Trilogy Solutions for help. We can write your blogs, create your social media content, or revamp your website copy. Give us a call today to find out how!

When it comes to increasing your website’s visibility, SEO reigns supreme. But before you can begin a stellar SEO strategy, you need to make sure you’re doing keyword research. Why, you may ask? Because keyword research is essentially the blueprint for your digital marketing strategy and serves as the foundation for your website’s SEO.

What is keyword research?

Keyword research is one of the most important factors in Google’s algorithm and can help you identify the type of content you will need to create. When you do keyword research, you’re identifying the words and phrases that users are searching for on Google when they are looking for information/products that relate to your industry. This helps you to identify what people are actually searching for and helps you to better understand your audience. Knowing the keywords your audience is searching for will allow you to create content and marketing strategies designed specifically for your audience using your chosen keywords. This will then drive traffic and potential customers to your site.

Why is keyword research so important?

The foundation of keyword research is to help you find which keywords are the best to target and provides you with valuable insight into what your audience is searching for on Google. It allows you to build your content and marketing strategy around what people are actually searching for which in turn increases your chances of being found on Google.

How to do keyword research

Starting keyword research can seem like an impossible task, but there are plenty of tools out there to help make it easier for you. Before you start plugging away with keyword research tools, however, there are a few steps you should follow to make sure you’re getting the most out of your keyword research.

Step 1: Important Topics

Start by making a list of important and relevant topics for your industry. This can include topics that you want to rank for and common words in your industry. For example, a store like Lululemon is going to want to rank for sportwear, leisure wear, women’s clothing etc. Put yourself in the shoes of your target audience and think about what types of things they would search for most frequently.

Step 2: Keywords

Once you have the topics you want to focus on, then it’s time to identify some keywords that fall under those topics. These are keywords you want to rank for in the search engine results pages. Again, for a company like Lululemon, they would want to rank for things like women’s hoodies, women’s yoga pants etc. These aren’t necessarily your final keywords; they will simply help to guide you as you do your keyword research.

You can also make a list of the keywords your website is already getting found for. To do this, you need to use a website analytics tool like Google Analytics and look through your organic search traffic to identify the keywords people are using to get to your site.

Step 3: Understand user intent

User intent is one of the most important factors when it comes to how well you rank on search engines like Google. It’s more important that your website addresses the problem the user intended to solve rather than simply have the keyword on your page that the searcher used.

To check what the user’s intent is in a keyword, it’s a good idea to enter the keyword into Google yourself to see what kinds of results come up. If the type of content that comes up is closely related to what you had intended, then you’re on the right track with that keyword.

Step 4: Research related search terms

Once you have a list of possible keywords, try using them in a Google search to see what other keywords appear. When you type in a phrase or keyword and scroll to the bottom of the Google results page, you’ll notice a list of suggested searches related to your original search. These keywords may give you ideas of other keywords to try.

Step 5: Keyword research tools

There are a number of great keyword research tools out there that can make searching for keywords easy, including:

• Ahrefs
• SEMrush
• Google Keyword Planner
• Keywordtool.io
• Ubersuggest
• Keywords Everywhere
• Moz
• KWFinder

Using a keyword research tool allows you to plug in a topic or chosen keyword and the tool will generate a list of suggested keywords, including search volume, trend, keyword difficulty, word count and cost-per-click percentage.

How to choose keywords

Once you’ve got your list of potential keywords, you then need to choose the ones that have the highest-ranking potential. Ultimately you want to look for keywords that have high traffic and search volume but low keyword difficulty.

Search volume and traffic show you how many people are searching for that keyword while the difficulty indicates how difficult it would be to rank for that keyword. If the keyword difficulty is high, you will have a harder time ranking for that keyword.

Try looking for more specific keywords and try using local keywords to increase your chances of ranking for your chosen keyword. And don’t forget to consider the relevance of your keyword! You want to make sure you’re creating content that aligns with your searcher’s intent and your brand.

Some keyword research tips

Once you get into the groove of keyword research, it will start to become easier. Here are some key tips to help guide you along the way.

1) Include long-tail keywords – use keywords containing 3 or more words
2) Avoid keyword stuffing – only use the keyword when it makes sense in your sentence or paragraph
3) Do some competitor research – see what your competitors are ranking for
4) Always use your target keyword in your title and URL

Keyword research is often the first step of any SEO campaign and can help guide your marketing campaigns too. Knowing how it’s done, and the steps needed to find the best keywords for your site is of utmost importance. If the steps seem overwhelming or if you just don’t have the time for SEO, then reach out to the team at Trilogy Solutions, because we can help! With our SEO packages, we’ll do the keyword research for you and help you rank higher on those search engine results pages!

In the world of social media, one thing’s for sure – the landscape is constantly changing. Given that social media use has increased significantly in recent years and that people are spending a large chunk of their time on social media platforms, it’s important to stay on top of the changes and the trends.

In 2022, we saw a shift towards more relatable and authentic content, with people turning to their favourite social media platforms for inspiration, and entertainment. In 2023, there’s an even bigger shift towards community-led content, authenticity, and immersive experiences.

So, what does this all mean for your social media strategy in 2023? We’re breaking down the top 6 social media trends for you so you can keep your finger on the pulse and stay ahead of the social media game this year.

Trend 1: The Rise of the UGC

UGC (user generated content) is becoming more and more popular with brands. Unlike traditional influencers, who promote brands using their own social media channels, UGC creators give the content they make for promotion on the brands’ own channels. They are more like brand advocates than paid content creators. UGC creates a direct connection with consumers and cultivates a strong brand-customer relationship.

But not every brand has a collection of UGC to use, nor a team who can create photos that look authentic and organic. This is where UGC creators come in. They are essentially paid to create UGC-inspired content for brands, thus turning them into freelance content creators.

In 2023, we’ll most likely see dedicated UGC campaigns that reward and inspire customers to create content about a brand. Consider creating a campaign that encourages your followers to create content based on their purchases, or create a contest/giveaway related to people sharing their experiences with your brand.

Trend 2: The Role of AI in Social Media

By now we’re all familiar with some form of AI (artificial intelligence) but what does it mean in the world of social media? Simply put, it refers to software that automates certain parts of your social media strategy, like drafting social media posts or analyzing social media data. And like most technology, it’s always evolving.

You could be using AI in your social media strategy already, maybe without even realizing it. If not, then try using it to help with your copywriting. Many software tools will allow you to type in a few prompts and then the AI software will provide you with a number of copy suggestions.

However, it’s important to remember that AI will never replace your authentic self, and your unique, personalized content. AI software can help you come up with new ideas and caption starters, but it will never be able to truly capture your brand’s voice and personality – that’s where you come in! So, if you do decide to use AI in your social media strategy, make sure it’s only a part of it and that the rest of your content allows your voice to shine through.

Trend 3: Keyword Search and SEO

While hashtags are still a relevant part of your social media strategy, they are starting to take a backseat to keywords and SEO. Keyword optimized captions have recently been found to increase organic reach and engagement. Plus, many people are now using social media as a way to research brands, trends, and inspiration before they buy.

So, what does this mean for your social media strategy? Add keyword research to your list of to-dos. Do some research of your target market and look at what people are already searching for. Make a list of keywords your brand is likely to rank for and then create content around those keywords, with a keyword or two included in your caption.

However, keyword research isn’t just for your captions. Optimize your profile page with your chosen keywords so that your account is more likely to appear when someone searches for your keywords.

Trend 4: The Multi-Sensory Experience

Social media has become a multi-sensory experience and will continue to do so through 2023. Whether it’s through short form video, social audio or ASMR, there are a variety of ways brands are reaching their customers through a multi-sensory experience.

It’s predicted that multi-sensory social media will trend in 2023, with a variety of different formats (audio, video, text and even fully-immersive environments) bringing a new and more engaging experience to social media users.

What does this mean for your social media strategy? It can be as simple as including audio, GIFs, and music to your social media posts – even adding music to still photos on your Instagram feed.

Trend 5: The Importance of Authenticity

 Social media is no longer about perfectly curated feeds and inauthentic content. People no longer want to see an edited image or video, with heavily filtered photos. In 2023 (and beyond), social media users are looking for posts they can relate to, and posts that show a brand as its authentic self.

When it comes to your social media strategy, think of ways you can contribute value to your followers in a way that is authentic. This could be in the form of how-to videos, telling your brand story or a look behind the scenes at your brand.  As hard as it may be, it’s also important to show your face on your social feeds as this is one of the easiest ways to bring authenticity to your brand.

Trend 6: Social Commerce Will Continue to Grow

Social commerce is a huge industry and one that will continue to grow in 2023. You’ll see more companies using social media to promote their e-commerce products and services, with more and more users using social media as a shopping channel. What’s more, Facebook and Instagram will continue to invest in social commerce through new features that support an even easier shopping experience.

Having a Facebook or Instagram shop can shorten the customer journey, making it easier than ever before for users to shop directly from your post or ad. If you are a product based business, this is one trend you should definitely jump on for 2023. It can be as simple as adding a buy now button to your page or post and setting up your social media store.

With the constant change in technology and trends, it can be hard to stay on top of your digital marketing strategy. The world of social media continues to evolve and remains an integral part of a well-thought out marketing strategy.

At Trilogy Solutions, we can help you stay on top of the trends by mapping out your social media strategy, designing your graphics, doing your keyword research, or simply managing it all for you! Reach out to the team at Trilogy Solutions today, we can help!