Creating content does not need to mean starting from scratch for every platform. In 2026, the most effective digital marketing strategies turn one strong idea into multiple content formats that work together. For businesses in the Shuswap and across British Columbia, this approach saves time, improves consistency, and increases visibility. 1. Start With One Core...
Category: Content Development
How to Build an Effective Content Marketing Strategy
As businesses focus on growth, innovation, and digital transformation, a well-crafted content marketing strategy is one of the key factors driving success in today’s rapidly evolving landscape. A robust plan not only engages your target audience but also sets your business apart from the competition. At Trilogy Solutions, we recognize the critical role a cohesive...
Social Media Tips to Bring Your Brand to Life for the Holidays
The holiday season is in full swing, and with just a few weeks left, it’s prime time to captivate your audience with joyful, engaging social media content. This is your last big opportunity to boost visibility, connect with your audience, and increase sales before the new year rolls in. With these holiday social media strategies,...
The Art of Website Engagement: Keeping the Spark Alive with Your Visitors
In the dynamic world of online interaction, capturing visitors’ attention is merely the beginning. Building meaningful connections that keep them engaged is the true essence of success. Much like nurturing a relationship, maintaining a vibrant dialogue with your website’s audience demands creativity, empathy, and strategic foresight. Let’s explore key strategies to ignite and sustain engagement,...
2024 Digital Marketing Trends: Innovations for a Fresh Start
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. As we step into 2024, the industry is poised for exciting developments and innovations that promise to reshape the way brands connect with their audiences. Let’s delve into the 2024 digital marketing trends that will define the year and...
Master Your Summer Online Presence: How to Create Great Content for the Summer Season
Now that the sun-soaked days of summer are here, small businesses everywhere need to adapt their online content strategy to capture the attention of their audience. And with so many people checking their social media feeds from the beach, on the boat or poolside, it’s important to make a splash and stand out from the...
The Power of Summer Break: Top 4 Reasons Why Business Owners Should Take Time Off
Running a business is no small feat. It requires immense dedication, perseverance, and an unwavering commitment to success. However, in the pursuit of entrepreneurial goals, many business owners often neglect their personal well-being and forget to take time off. With summer in full swing, it’s crucial for business owners to recognize the importance of taking...
How to Spend Less Time Posting and More Time on the Lake
Summer is here and for many of us, that means it’s time to enjoy the great outdoors, particularly the beautiful lakes that surround us. However, it can be challenging to balance work and other responsibilities while also finding time to enjoy the summer weather. Fortunately, there are several strategies that you can use to save...
The Ultimate Guide to UX Design: 10 Key Principles for a Great Website
Having a website is one thing, but having a great website? That’s another! To be honest, whether your website is great isn’t really up to you. It is often subjective and can depend on the user and why they’re visiting your site. What makes a website great can be different for everyone. That being said,...
10 Simple Ways to Improve Your Email Marketing Open Rates
Email marketing is an integral part of your digital marketing strategy and a guaranteed way to ensure your business’ long-term success online. Unlike social media, you own your email list which allows you to focus on your most loyal customers and work to strengthen those relationships. Your loyal subscribers are the ones who open everything...