Creating content does not need to mean starting from scratch for every platform. In 2026, the most effective digital marketing strategies turn one strong idea into multiple content formats that work together. For businesses in the Shuswap and across British Columbia, this approach saves time, improves consistency, and increases visibility. 1. Start With One Core...
Author: Trilogy Solutions
Digital Marketing Trends Shaping Your Business in 2026
Digital marketing in 2026 is less about chasing platforms and more about being clearly visible, trusted, and locally relevant wherever customers search. For businesses across the Shuswap and British Columbia, these shifts directly affect how you are found and chosen online. Below are the key trends shaping how local businesses show up and grow this...
Trilogy Solutions Year-End Thank You: A Year of Growth, Community, and Connection
As 2025 draws to a close, we want to take a moment to reflect on the incredible year we’ve had at Trilogy Solutions. It’s been a year filled with meaningful partnerships, community involvement, and recognition for the hard work we do to support small businesses and foster local connections. We are beyond grateful for the...
Gratitude in Business: The Impact of Saying Thank You to Clients and Partners
Gratitude in Business: The Impact of Saying Thank You to Clients and Partners In today’s competitive business landscape, building lasting relationships is key to success. One of the most effective, yet often overlooked, tools for relationship building is simple: gratitude. Expressing thanks to clients and partners can foster loyalty, enhance trust, and even drive more...
Google Analytics 4 and Why You Should Be Using It
Understanding how people find and interact with your website is one of the most powerful ways to improve your marketing efforts. Google Analytics makes that possible. It turns data into direction, helping you see what is working, what is not, and where your business can grow online. We believe every business deserves clarity when it...
The Ultimate Guide to Digital Advertising: Choosing the Right Platform for Your Business
In today’s fast-moving digital landscape, every click, view, and impression can shape your business success. With so many advertising platforms available, from Google and Meta to TikTok and LinkedIn, choosing where to invest your time and budget can feel overwhelming. The right platform can amplify your message and connect you with your ideal audience, while...
How to Measure the Success of Your Digital Marketing Campaigns
Digital marketing gives businesses endless opportunities to reach new audiences, but success is not measured by how much you post or spend. True success comes from knowing what is working, what needs improvement, and how to adjust for the best results. For small businesses, measuring the effectiveness of a digital marketing campaign can feel overwhelming,...
Email Marketing Best Practices for 2025: Tips for Higher Engagement
Email marketing remains one of the most cost-effective and impactful ways to reach customers—especially for small businesses. In 2025, with inboxes more crowded than ever, the challenge isn’t just sending emails—it’s getting them opened, read, and acted on. Whether you’re promoting a sale, sharing news, or nurturing customer relationships, these email marketing best practices can...
The Power of Influencer Marketing: How Small Businesses Can Leverage Influencers for Growth
For many small businesses, marketing budgets are tight, and every dollar counts. You may not be able to compete with big brands in ad spend—but you can compete in authenticity and connection. Influencer marketing is one of the most effective ways to do just that. By partnering with people your ideal customers already know and...
Maximizing Your Google Business Profile: A Practical Guide
For any local business, few tools are as powerful—or as overlooked—as your Google Business Profile. It’s often the first impression people get of your brand, appearing in Google Maps, local search results, and even voice searches. Optimizing your profile isn’t just about showing up; it’s about convincing customers to choose you over competitors. Here’s how...